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JMC 353 Comm Campaigns

Tesla paid $0 ad dollars but got great coverage

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February 08, 2018

http://www.adweek.com/blognetwork/with-a-0-ad-budget-tesla-just-pulled-off-one-of-the-greatest-marketing-stunts-ever/50064?utm_source=sailthru&utm_medium=email&utm_term=ABN_MorningMediaNewsfeed&utm_campaign=MorningMediaNewsfeed_Newsletter_2018020808&s_id=57e9a0c42ddf9c7ef386f68c

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PR students: What to take to your first job

April 17, 2018

https://www.prweek.com/article/1462137/pr-industry-wants-new-recruits-writing-skills-ethics-diversity

Study: Online news needs engagement

April 17, 2018

https://knightcenter.utexas.edu/blog/00-19505-trends-online-journalism-research-highlights-importance-audiences-and-engagement

Facebook and the news

February 05, 2018

https://www.nytimes.com/2018/01/31/technology/facebook-news-feed.html?rref=collection%2Ftimestopic%2FFacebook&action=click&contentCollection=business&region=stream&module=stream_unit&version=latest&contentPlacement=4&pgtype=collection

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Lee Anne Peck, Ph.D.: My Ph.D. is in Journalism Ethics from Ohio University, Athens, Ohio. I teach media ethics, public relations courses, magazine writing and anything else that needs to be taught. I also have master's degrees in English, philosophy, and journalism studies. I have worked for newspapers, online products and magazines. I also do free-lance PR projects. Spring 2007 semester I took a leave of absence from the University of Northern Colorado; I taught a Contemporary Mass Media course at the University of Dubrovnik, Croatia, as a Visiting Fulbright Scholar. As a Fulbrighter, I was an "unofficial U.S. ambassador." Today, I teach at Colorado State University.

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